Europe’s new data protection laws might have been over a decade in the making but it would take about as long again to read every piece of advice that’s since been produced on how to comply. In search of some simple answers to a typically complex piece of European legislation, I asked a few legal experts on their thoughts.
With 13 months to go before the compliance deadline, organisations across the country will be scrabbling to ensure they’re not one of the unlucky ones caught out in the months following 25 May.
Start with the Data
Most experts I spoke to were in agreement that firms need to start by mapping their data – after all, you’ve got to know where it is and what you do with it first before working out how to keep it safe.
“For those that are compliant with existing laws, GDPR is going to be an evolution. For the others, it’s going to be a deep, radical change. In general, I think that every organisation should be working on assessing their current practices in light of GDPR,” Forrester analyst Enza Iannopollo told me.
“My advice is, regardless of the kind of support an organisation chooses, it must put together a team of internal people – hopefully the privacy team – and make sure that that team leads the work. Compliance with GDPR is not a one-off effort, but an ongoing process that has to be ingrained in firms’ business model,” she said.
Change the culture
That cultural change might be the hardest thing for organisations to achieve, although a good start is hiring a Data Protection Officer (DPO) – one of the key requirements of the GDPR. Another is the privacy impact assessment, which PwC’s US privacy lead, Jay Cline, recommends as a key stage once you’ve completed a data inventory.
“Data protection impact assessments (DPIAs) are the eyes and ears of the privacy office throughout the company,” he told me by email. “DPIAs are how chief privacy officers enlist the help of the whole company to keep their privacy controls current with all the change going on in the company.”
For Alexandra Leonidou, Senior Associate at Foot Anstey, there’ll be a key role for non-IT functions inside the organisation.
“Who needs to know about the GDPR? Who are the key stakeholders? This isn’t just something for IT, information security teams or data officers. Boards should be aware of the risks, and HR teams need to think about employee data. Getting GDPR compliance right will be critical for marketing and communications teams’ activity,” she told me.
“You will need to engage key stakeholders and implement measures that leave you with an acceptable level of commercial risk.”
Leonidou was also keen to stress the need for independence in the DPO role.
“Guidance from Europe suggests that this role is likely to be incompatible with certain existing C-suite executives,” she explained. “The awareness-raising that follows on from the allocation of accountability will be an ongoing process.”
For those still in the dark, some useful free resources include the Article 29 Working Party and our very own Information Commissioner’s Office. It’s also expected that even post-May 25, the regulators will give firms a little bedding in time before they start going after some high profile offenders.
All over Europe organisations of all sizes are currently scrabbling desperately to get their house in order for 25 May 2018. What happens then? Only the biggest shake-up to Europe’s data protection laws in nearly a generation. The implications are immense, both in terms of the scope of the new regulation and the companies who will now be held liable.
There’s just one problem. The UK’s Snoopers’ Charter, or Investigatory Powers Act. Its enshrining into law of mass surveillance powers could create major problems down the line, possibly putting UK firms at a competitive disadvantage precisely at a time when they need the digital economy most.
What’s the problem?
Let’s start at the beginning. UK firms will have to comply with GDPR, even with Brexit looming. That’s because the extrication of the country from the EU will take at least two years from whenever Article 50 is triggered – presumably in March – and probably much, much longer. And even beyond that, the UK government has said in its Brexit white paper:
“The European Commission is able to recognise data protection standards in third countries as being essentially equivalent to those in the EU, meaning that EU companies are able to transfer data to those countries freely.
As we leave the EU, we will seek to maintain the stability of data transfer between EU Member States and the UK.”
This implies that the UK will broadly speaking harmonise its laws with the GDPR. But the bulk data collection powers granted by the IPA mean the regime is certainly not equivocal to that in Europe. Emily Taylor, CEO of Oxford Innovation Labs and associate fellow of Chatham House, told me that the European Court of Justice (CJEU) shows no signs on shifting its stance on bulk data collection – having recently ruled against the forerunner to the Snoopers’ Charter, DRIPA.
“Other elements of the judgment are likely to cause problems with the Investigatory Powers Act: the CJEU says that targeted data retention may be allowable, but must be restricted solely to fighting serious crime; warrants must be signed off by a court, not a minister; and the data concerned must be retained within the EU. All these will potentially conflict with core elements of the IP Act,” she told me.
If its kept as is, the Act could therefore impact the legality of data transfers between Europe and a newly independent UK, which will be bad news for most firms reliant on a thriving digital economy.
“The impact of conflicts between the GDPR and our Investigatory Powers Act may be to hamper the competitiveness of UK tech, particularly as the GDPR seeks to protect EU citizens’ data wherever it will be processed,” she argued.
Not great for America
This is a hot button issue for Europe In fact it’s the reason why data transfers to the US were put under threat after Safe Harbour was torn down because of fears of US authorities snooping on Europeans’ data. Despite a new agreement – Privacy Shield – being put in place, there could still be bumps in the road ahead.
“Transatlantic data flows will not be legal unless there is a robust framework in place to offer EU citizens’ data equivalent protection to what is enjoyed in the EU,” said Taylor.
“President Trump’s ‘America First’ policy is likely to renew tensions over Privacy Shield – a shaky compromise which was hurriedly reached following the CJEU’s obliteration of its predecessor ‘Safe Harbour’.”
KPMG’s globa privacy advisory lead, Mark Thompson, told me that firms outside of Europe that need to comply with the GDPR are better off keeping data on European citizens inside the EU so as not to fall foul of any changes to data transfer agreements.
“Despite the USA and EU having some cultural alignment, there is potential for significant culture clash between the EU’s view of a fundamental human right to privacy and the US view on what constitutes privacy, which is significantly different,” he added.
We’ll have to wait a while to see what the fallout of all this is. But with the UK government unlikely to countenance any changes to the IPA, there could be some potentially bad news for the country’s digital economy in the next few years if nothing changes.
The idea is to raise awareness among consumers to think twice about leaving a bigger digital footprint online than they already have, and to try and get businesses to take data privacy more seriously.
On both counts it’s a challenging prospect, according to many of the experts I spoke to.
David Gibson, vice president of strategy at Varonis, told me that improving privacy protection all comes down to better monitoring of fraud abuses.
“The proof that traditional methods don’t work is in the increasing frequency and magnitude of data breaches related to unstructured data,” he argued.
“Not only is there more data to worry about, but it’s containing more sensitive and valuable information and it’s getting easier for attackers to exfiltrate that data since it’s typically not monitored. If what you’re trying to steal isn’t being watched, you have a much better chance of getting away.”
Rackspace senior director of legal, Lillian Pang, admitted that firms still don’t prioritise data privacy at a board level, and this needs to change if things are to get better for consumers.
“Only then will firms start taking it seriously and filter down the privacy compliance needs to the ground level of its business. In some respects, you could say that privacy needs to be led from the top level of any business and administered from the ground level,” she told me.
“Many firms pay lip service to the importance of data privacy but few really understand or recognise that a robust data privacy program in a firm solidifies its information security and helps to further safeguard the firm’s business.”
The EU General Data Protection Regulation could be the push that many firms need to start taking the issue seriously, according to Gemalto data protection CTO, Jason Hart.
“The EU Data Protection Regulation is set to be finalised later this year, but companies need to start taking the steps to change how they protect their data now, otherwise they could find themselves subject to compliance penalties, and also put their reputation and consumer confidence at risk,” he warned.
“As the reporting requirements of the new EU regulation make data breaches more visible, we can expect the economic and business consequences of a breach to continue to escalate, so businesses need to start taking steps to ensure they are prepared for when new regulation comes into force.”
So are awareness raising exercises like Data Protection Day even worth the effort? Well the general consensus is that anything like this is probably a bonus, although the jury’s out on how effective it can be.
“Although Data Privacy Day is a great opportunity to raise awareness of the issue, understanding the importance of protecting data needs to be an all year round initiative,” said Hart. “Businesses need to realise the importance of the data they hold in their systems and how the loss of this can impact their customers.”
Data Protection Day (Data Privacy Day in the US) is on 28 January.